The world of marketing has changed in the last twenty years. People now have access to businesses and services at the touch of a button, anywhere and anytime. To meet the new trends, many marketers have abandoned more traditional approaches to marketing to focus solely on email and online campaigns.
These online campaigns are often very effective, but it is important for businesses of all sizes to remember that traditionally popular methods became popular for a reason.
In the case of direct mailings, the reason had nothing to do with a lack of technology.