Brochures and business cards have always been a standard in advertising. Those two, combined with a well-timed ﬂyer can keep your business in the eye of the public.
We know you want more than that for your business. You want to dazzle the eye and stay in peopleʼs minds.
Today weʼre going to look at some creative concepts with rack cards, tear cards and club ﬂyers that can help you stretch your advertising budget and create impressive returns.
Youʼve probably seen rack cards in every hotel and out of the way gas station across the country. These are the tall, colorful cards that advertise nearby attractions and hot destinations. They are bright, bold and attention grabbing cards that people almost canʼt help picking up.
Rack cards are a traditional part of the travel industry, but they can do so much more!
A well-designed rack card will have the impact of a business card while providing the information of a casual brochure. Use bright colors, clear pictures and bold headings to advertise the key services that your business has to offer.
Here are some content ideas to get you started:
- Non-Proﬁt donation requests
- Map to your location
- Services and pricing list
- Business hours and availability.
Tear cards are just plain fun. They have the same visual appeal and impact as rack cards with the addition of a two-inch tear-off portion at the bottom of the card.
Customers can tear off the perforated card at the bottom without harming the promotional information on the top card.
Like a rack card, tear cards should be printed with bright colors, lots of pictures and minimal content that highlights only the key points that you want people to remember. With the right design, these cards have unlimited potential as a promotional tool. You can use tear cards as:
- Removable business cards
- Rafﬂe tickets
- Reminder cards
- Maps and Directions
- There is also some potential here for fun with technology. Consider adding a QR code that turns the tear card into a stage for a mini presentation or demonstration.
A club ﬂyer is a postcard that is handed to people instead of mailed. This type of ﬂyer is very popular for promoting parties and events. They can work equally well for promoting your business and services. Imagine handing a fun and dynamic ﬂyer to every woman in the shopping plaza to advertise your nail salon. The ﬂashy nature of the card immediately puts them in mind of quality and fun, and those are both great things to have associated with your brand.
Like a postcard or rack card, club ﬂyers should have bold headings, bright colors and plenty of pictures. Keep your content simple and let your headings and graphics do the talking.
Donʼt forget to add a QR code for the techies and a good map for everyone else.
All three of these custom printed promotional items are available through JG Imprinters at the great low prices you have come to expect. Rack cards, tear cards and club ﬂyers could never replace brochures and business cards in the world of business promotions, but when you add them to your advertising arsenal they can take your promotions to a whole new level while keeping your expenses down.